establish sf

PROJECT SPOTLIGHTING

As the world changes around us, it's getting more and more important to shop local and have art and artists in your community. As a small business owner I see the impact of 'shopping small' every day, and it makes me proud to be in such a great community. Thanks to Instagram, I can showcase the local talent of our employees and neighbors, which will highlight the impact you all have made on me, our team and our community. I am are calling this series “Spotlighting”. I am the first entry, hope you enjoy and thank you for your continued support.


ESTABLISH SPOTLIGHT
This is me. I'm a doer. You'll usually find me in the middle of at least four projects at the same time, but that's just because I'm interested in most creative fields and can't commit to just one without the next idea popping into my head. I have a pretty dry & sarcastic sense of humor, which is sometimes a fault, but sometimes can break the ice. There's no way I could have gotten to where I am without the help of the people who surround me. I feel like I've been crowd-surfing at a really long, crazy concert.


ESTABLISH SPOTLIGHT his is Sami. She rocks, literally. In addition to being our longest employee, Sami has been pursuing her career in the music industry. Sami works as a producer & engineer at Tiny Telephone Recording and is a badass bassist in the band @theshesmusic . Sami is one of the busiest people I know (besides Hope who you will meet later), but still makes time to come hang with us and treat people with kindness. She is the sweetest and coolest girl who we’ve had the pleasure to see turn into a woman. And on top of all that, she laughs at all our dumb jokes. 

ESTABLISH SPOTLIGHT
his is Sami. She rocks, literally. In addition to being our longest employee, Sami has been pursuing her career in the music industry. Sami works as a producer & engineer at Tiny Telephone Recording and is a badass bassist in the band @theshesmusic . Sami is one of the busiest people I know (besides Hope who you will meet later), but still makes time to come hang with us and treat people with kindness. She is the sweetest and coolest girl who we’ve had the pleasure to see turn into a woman. And on top of all that, she laughs at all our dumb jokes. 


ESTABLISH SPOTLIGHT
This is Casey. Casey likes to get her hands dirty, and more recently, dyed. Casey owns her own floral & garden design business @secondnaturecreations . In addition to her own business, Casey creates beautiful things for us to sell in shop like hand dyed macrame, plant designs, window displays and is great at styling the shop. Casey is not a literal rock star like Sami, but she is a rock on our team. Casey is a constant inspiration in her floral work, her art, and in her way of life. She's a hugger, she's an out of the box thinker, a listener and most importantly she is funny sometimes. 


ESTABLISH SPOTLIGHT This is Ali. Ali is like an aphrodisiac - she makes you want to be around her. Ali studied fashion design at CCA and soon after she jumped on board at Establish. Ali has been the first person to push me to make the shop reach its full potential. She has accelerated our online shop, events, workshops and all around sales, while also managing to be late to almost every shift. She has even taught each of us a few things about retail and just life in general. She has created her own line of clothing that she sells in shop and she is one of my style muses. Ali is one of those ladies you can crack a joke with or about, and she handles it. But we always hope she knows we love her.

ESTABLISH SPOTLIGHT
This is Ali. Ali is like an aphrodisiac - she makes you want to be around her. Ali studied fashion design at CCA and soon after she jumped on board at Establish. Ali has been the first person to push me to make the shop reach its full potential. She has accelerated our online shop, events, workshops and all around sales, while also managing to be late to almost every shift. She has even taught each of us a few things about retail and just life in general. She has created her own line of clothing that she sells in shop and she is one of my style muses. Ali is one of those ladies you can crack a joke with or about, and she handles it. But we always hope she knows we love her.


ESTABLISH SPOTLIGHT This is Hope. Hope blows my mind. Currently Hope is pursuing a career as a firefighter, is already an EMT, and is a great (and practicing) dancer. She is an overachiever, in every sort of way. When she comes to work, she is constantly working. Those of you who have employees know how difficult this type of work ethic is to find in a human. She’s completely OCD, for example she checked all these paragraphs for proper grammar & punctuation, which also leads me to believe she may have trust issues. She has become an indispensable employee and friend. She is honest, trustworthy, optimistic and a jokester. Most of all she is a dedicated and caring person, one might say a cheerleader for the shop (without the sweet outfit), and I am so lucky she is in my life.  

ESTABLISH SPOTLIGHT
This is Hope. Hope blows my mind. Currently Hope is pursuing a career as a firefighter, is already an EMT, and is a great (and practicing) dancer. She is an overachiever, in every sort of way. When she comes to work, she is constantly working. Those of you who have employees know how difficult this type of work ethic is to find in a human. She’s completely OCD, for example she checked all these paragraphs for proper grammar & punctuation, which also leads me to believe she may have trust issues. She has become an indispensable employee and friend. She is honest, trustworthy, optimistic and a jokester. Most of all she is a dedicated and caring person, one might say a cheerleader for the shop (without the sweet outfit), and I am so lucky she is in my life.  


ESTABLISH SPOTLIGHTING This is Sara. Sara is a sparkle. Sara is one of the most amazing artists I know. Not only is she amazing at what she creates, but she has consistently encouraged me to push myself to be my best and to try new outlets in art and life. Even when I create something so ugly, she will find something positive to say about it. This quality is something I wish I had, and constantly try to gain, because the only thing that comes from saying something positive about someone’s creation is more creations from that person, and that makes us all sparkle. Sara is why Establish is open, and why Establish is still open. She continually picks me up when I am down, tells me to take a break and not feel bad about it, and she is a constant inspiration – Sara is like a walking pinterest. She is dry and sarcastic and at the same time soft and loving – making her the best friend for me. Because of all these things (and more), Sara has become a sister to me and my family, and am so excited to see where our crazy creations will lead us.

ESTABLISH SPOTLIGHTING
This is Sara. Sara is a sparkle. Sara is one of the most amazing artists I know. Not only is she amazing at what she creates, but she has consistently encouraged me to push myself to be my best and to try new outlets in art and life. Even when I create something so ugly, she will find something positive to say about it. This quality is something I wish I had, and constantly try to gain, because the only thing that comes from saying something positive about someone’s creation is more creations from that person, and that makes us all sparkle. Sara is why Establish is open, and why Establish is still open. She continually picks me up when I am down, tells me to take a break and not feel bad about it, and she is a constant inspiration – Sara is like a walking pinterest. She is dry and sarcastic and at the same time soft and loving – making her the best friend for me. Because of all these things (and more), Sara has become a sister to me and my family, and am so excited to see where our crazy creations will lead us.

SUNSET STYLE: Our Version

One thing we love about San Francisco is the always changing weather. Not only is it something to constantly talk about (even if it's to complain), but it allows for multiple wardrobe changes throughout the day. You can always find us trying to match vintage with new, neutrals with colors, and layers upon layers of course. Here are some of the looks we are into this fall season.  

SOFT WASHES

We carry a mix of vintage and new at Establish, and there are tons of reasons why, one being the hard work has been done for you! Vintage items can be found with the best cuts, in great shape and soooo soft, worn in just right. 

As for the new stuff - well we've fallen in love with Jungmaven. Their combination of hemp and cotton is amazing. There hasn't been a tee, dress or long sleeve that we haven't loved yet. Come check them out in store, you will not be sorry. 

On Hunk #1 The perfect worn in vintage Levi's denim button up, Pendleton beanie
On Erica Jungmaven hemp beach dress, Brass Cactus agate & rope necklace, beach wrap scarf

BLUES

Blues, blues, blues. We've got your blues. From denim to cotton, everyone looks good in some shade of blue. It's an essential in all our closets. And never too late to add more. 

On Erica  Establish made Sunset tee, vintage turquoise earrings
On Ali  Vintage perfect white tee, Brass Cactus rope and amber necklace, vintage denim skirt, vintage floral button up

BRIGHT DRESS, BOLD BRASS

Brass is in. Many of our favorite pieces that we have in store right now are made of brass. It's one of the few affordable metals left - and we are pretty happy about that because it's radical. Over time, brass will tarnish and change with the elements. Giving each piece a unique, one-of-a-kind look. 

These two looks are simple at the same time eyecatching...which we highly recommend for all times.  
On Ali  Vintage dress, Tooth N' Nail brass necklace, "The Keepah" Cuff
On Erica  JungMaven Beach Dress, Constellation Necklace, "The Keepah" cuff

STRIPES

We know it's trendy, but has it ever gone out of style? Stripes are a classic. They look good combined with other patterns, layers and textures. Everyone should have some form of stripes in their reserve.

On Erica  Jungmaven striped pocket tee, vintage black skirt, Marisa Mason turquoise necklace, brass Roost necklace
On Hunk #1  Pendleton 2015 button up, Jungmaven striped pocket tee

And don't forget - we are here to help. So if you want to try any look but aren't sure how to make it happen, just ask! 

IN LOVE: vintage turquoise rings

Part of the love of having a store is the FIND. Finding vintage, one of a kind pieces to fill our shelves and walls is part of the thrill of what makes Establish unique.

Recently we took a ''quick'' road trip from San Francisco to New Mexico. The reason it was quick was we only had six days, and it's not a short drive. Luckily, the van drives fast.

Along the way, I got the chance to stop at multiple little shops, towns and markets to check out some of the local flair. Low and behold, what did I find? Ridiculously, amazing, beautiful – turquoise. I've always had a love of turquoise. But this trip refreshed my memory of my love like a nice jump into Ocean Beach.

I loved seeing all the different styles of turquoise jewelry and immediately fell in love with Petit Point and Needlepoint jewelry. Once I returned from the trip, I took some time to figure out what each of these pieces mean. Here's a quick low down of the difference.

NEEDLEPOINT JEWELRY
The needlepoint style has many tiny, carefully matched cabochons (is a gemstone which has been shaped and polished as opposed to faceted) with pointed ends placed in straight or curved lines and set.

PETIT POINT JEWELRY
This type of turquoise is Zuni produced and often is confused with Needlepoint. Petit Point is a slightly different version in which the stones are teardrop-shaped.

Next time your near, come in and we will show you! These rings are insane...and will never go out of style.